Case Study
ORM for a Mobile brand
Our Approach on ORM:
First, we looked at the brand's audience on various social media platforms.
We identified the types of questions we frequently receive on various platforms and compiled a list of common responses. The goal was to build a solid reputation for the company across all social media platforms
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What we did
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Given that a large portion of the audience was composed of young people and tech influencers for this brand, we altered the tone of the comments. This assisted us in establishing a relationship with the viewers.
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We ensured that our responses were in line with the mood of the audience. This also assisted us in engaging the audience on an emotional level
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We posted the compliments we received on the platform along with a thank-you quote, which improved both brand's reputation and awareness.
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Escalations were swiftly passed on to the service staff for prompt resolution.
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We broke down the negative comments into subcategories to make it easier for the client to comprehend and analyze
The Results
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The brand was able to discern the needs of its target market, which aided the product research team.
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The new responses made the brand more appealing to young consumers.
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The quick turnaround of the responses raised the favourable comments and enhanced the reputation of the brand
Creatives for
Real Estate Brand
Challenge:
With the goal of attracting new customers and driving property sales, our client, a property listing platform, needed impactful video creatives for showcasing their various properties, including residential apartments, condos, villas, studios, land, resort spaces, and commercial units.
They wanted the videos to stand out from the competition and inspire viewers to engage with the featured properties.
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Solutions:
Vibrant colors were chosen to highlight key visual elements, while the content of the videos was crafted to be concise, engaging, and informative, effectively conveying the value proposition of each property.
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The Results:
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Exceeded expectations in visual appeal: The use of vibrant colors and carefully chosen visuals resulted in visually stunning and eye-catching creatives that stood out from the competition.
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Precisely targeted messaging: The content in each video perfectly resonated with the specific needs and aspirations of the target audience for each property type.
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Strong potential for lead generation and sales: The client is confident that the engaging and informative creatives will perform well in future ad campaigns, driving higher click-through rates, lead generation, and ultimately, property sales.
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Key Takeaways:
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Strategic use of visuals and messaging: Vibrant colors and targeted content effectively grabbed attention, conveyed key information, and sparked interest in the potential buyer.
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High praise from the client: The positive feedback demonstrates the effectiveness of the creatives in accurately capturing the brand's essence and connecting with the target audience.
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